Digital advertising is changing fast. Traditional platforms like Google and Facebook are crowded, expensive, and highly competitive. This is why smart marketers and small business owners are now exploring performance marketing on emerging platforms such as Threads and Telegram. These platforms offer lower costs, high engagement, and fresh audiences—especially in 2024 and 2025.
If you are a beginner, startup founder, or marketer looking for new growth channels, this guide will walk you through everything you need to know. We will explain concepts simply, share real-world examples, and show you how to actually run performance-driven campaigns on these platforms.
What Is Performance Marketing and Why It Matters Today
Performance marketing is a digital advertising approach where you pay only when a specific action happens. This action could be a click, lead, app install, or sale.
Unlike traditional branding ads, performance marketing focuses on measurable results. Every rupee or dollar spent is tracked against outcomes.
Common Performance Marketing Goals
- Website traffic
- Lead generation
- App installs
- Sales or subscriptions
- Community growth
Pro Tip: If you can’t measure it, you can’t improve it. Performance marketing lives and dies by tracking.
Now here’s an important question to think about:
Are your ads actually converting, or are you just paying for visibility?
Why Emerging Platforms Matter for Performance Marketing
Emerging platforms are social or messaging platforms that are growing rapidly but are not yet saturated with advertisers.
In 2024–2025, Threads and Telegram stand out because they combine high user engagement with relatively low advertising competition.
Key Advantages of Emerging Platforms
- Lower cost per click and cost per lead
- Less ad fatigue among users
- Stronger community-driven engagement
- Organic + paid growth opportunities
For small businesses, this means you can compete with larger brands without massive budgets.
Understanding Threads as a Performance Marketing Channel
Threads, launched by Meta, is closely connected to Instagram and focuses on text-based conversations. By 2024, Threads crossed hundreds of millions of users globally, with strong adoption among creators and brands.
Why Threads Works for Performance Marketing
Threads feels more conversational than Instagram or Facebook. This makes promotional content appear more natural and less “salesy.”
- High organic reach compared to Instagram
- Strong engagement through replies and reposts
- Easy audience transfer from Instagram
Performance-Friendly Content Formats on Threads
- Educational threads (how-tos, tips)
- Problem–solution posts
- Founder stories and behind-the-scenes content
- Soft CTAs linking to offers or landing pages
Pro Tip: On Threads, value-first content converts better than direct selling.
How Performance Marketing Works on Threads (Step-by-Step)
Even though Threads ads are still evolving, brands are already driving performance using smart organic and Meta ecosystem strategies.
Step 1: Build a Niche-Focused Profile
Your profile should clearly state who you help and how. A confused visitor never converts.
- Clear bio with value proposition
- Single focused CTA link
- Consistent posting style
Step 2: Use Content as the Funnel Top
Think of Threads posts as the top of your funnel. Your goal is to spark interest and trust.
For example, a marketing coach might post:
“Most small businesses waste ad money because they skip one simple step…”
This naturally invites clicks and profile visits.
Step 3: Drive Traffic to Optimized Landing Pages
Never send traffic to random pages. Use focused landing pages with one clear goal.
You can Learn more about SEO strategies to improve landing page conversions.
Understanding Telegram for Performance Marketing
Telegram is more than a messaging app. It is a powerful broadcast and community platform with channels, groups, and bots.
In India, the Middle East, and parts of Europe, Telegram is widely used for education, finance, crypto, and business communities.
Why Telegram Is Powerful for Performance Marketing
- Very high message open rates (often 60–80%)
- No algorithm limiting reach
- Direct access to your audience
Ask yourself:
What if every message you sent reached almost everyone?
Telegram Performance Marketing Use Cases
Telegram works exceptionally well for mid- and bottom-funnel performance marketing.
Popular Use Cases
- Lead nurturing
- Flash offers and launches
- Paid communities
- Course and webinar promotions
Real-World Example (2024)
An online stock market educator built a Telegram channel with daily tips. He later launched a paid course and converted over 8% of subscribers into buyers—without spending heavily on ads.
Pro Tip: Telegram rewards consistency more than virality.
How to Run Performance Campaigns Using Telegram
Step 1: Grow a Targeted Telegram Channel
Quality matters more than quantity. Focus on attracting people who actually need your offer.
- Promote via Instagram, YouTube, or Threads
- Collaborate with niche Telegram channels
- Offer a lead magnet for joining
Step 2: Deliver Value Before Selling
Share tips, insights, and mini case studies regularly. Build trust before pitching.
Step 3: Use Soft Performance CTAs
Instead of hard selling, try:
- “Reply YES to learn more”
- “Limited seats, details inside”
- “Case study link below”
Comparing Threads vs Telegram for Performance Marketing
| Factor | Threads | Telegram |
|---|---|---|
| Best Funnel Stage | Top of funnel | Mid to bottom funnel |
| Organic Reach | High (currently) | Very high |
| Content Style | Text & conversations | Direct messages & broadcasts |
| Conversion Speed | Medium | Fast |
Tracking Performance on Emerging Platforms
Tracking is critical, even when platforms lack advanced ad dashboards.
Basic Tracking Tools You Can Use
- UTM links
- Google Analytics 4
- Telegram bots for clicks and actions
You can Learn more about SEO strategies to better understand traffic behavior.
Pro Tip: Track manually if needed, but never skip tracking.
Common Mistakes Beginners Make
- Selling too early
- Ignoring audience feedback
- Posting inconsistently
- Not testing multiple content angles
Another question worth asking:
Are you experimenting enough, or playing too safe?
Future of Performance Marketing on Threads and Telegram
As these platforms mature, paid ad options will expand. Early adopters will already have strong communities and data.
In 2025 and beyond, brands that master performance marketing on emerging platforms will enjoy lower acquisition costs and stronger customer loyalty.
FAQ
Is Threads good for direct sales?
Threads works better for awareness and traffic. Direct sales usually need a follow-up funnel or Telegram integration.
Can small businesses use Telegram without a big budget?
Yes. Telegram is ideal for organic growth and relationship-based selling.
Do I need paid ads on these platforms?
Not initially. Organic strategies work well, especially in early stages.
How long does it take to see results?
Most businesses see engagement within weeks and conversions within 1–3 months.
Are these platforms safe for long-term marketing?
Yes, but diversification is key. Use them alongside other channels.
Conclusion: Take Action Before the Crowd Arrives
Performance marketing on emerging platforms like Threads and Telegram is not a future trend—it’s a present opportunity. While others fight rising ad costs on saturated platforms, you can build trust, traffic, and conversions where attention is still affordable.
Start small. Test consistently. Focus on value. The brands that move early will win big later.
The best time to experiment was yesterday. The next best time is today.
